If you want to make an impact that people will remember, you need The Grifter in your booth. He can make your products and services stand out in the minds of attendees. His distinctive look and gambling presentations stop people in their tracks. Getting attendees to stop is only half the battle. Once they are hooked, The Grifter can handle them one of two ways depending on your needs. He can either do a scripted sales presentation, highlighting your products and service as part of his gambling show. Or he can play the games like Fast and Loose (the chain game), The Shell Game or Three Card Monte. While playing these games he talks with the players and pre-qualifies them for your sales staff. This separates the real prospective clients from the lookie-loos. The real prospectives actually win and get turned over to your helpful sales staff to collect their prizes. The lookie-loos lose and get a cheap consolation prize for playing the game. Your sales staff spends all their time talking with quality leads that would have otherwise just walked on by. As you well know, people always want to win something for nothing, especially at these events. You will see lots of foot traffic in a booth with a wheel of fortune and a pretty girl. However, after they have won whatever little prize that is being given away, they couldn't tell you the name of the company or what they offered unless they read it off of the printed item in their hand. These items, if taken home at all are usually given to a child as a toy. They will remember the game, and maybe the name of the girl manning the wheel, but nothing about the company that spent a fortune to give them that little throw away toy. For what you are spending to rent that tiny piece of real estate, can you afford to be just another face in the crowd? Does your business need to be remembered? Do you want to come away from that event with quality contacts for all the time and effort your team put in? If so then you need The Grifter!
